Our Brand

Delivering Quality Products. Making Energy Smart

Our symbol mark represents Fuji Electric brand values as well as being a centralizing force for the company as a whole. The symbol mark is also used as a vehicle to accumulate value. "F" and "E" are the initials for Fuji Electric. The symbol mark also stands for our conviction to continue to build on our technological prowess, the trust we have gained and the positive corporate culture we have cultivated since our inception.

Brand Promise Through our pursuit of innovation in electric and thermal energy technology, we develop products that maximize energy efficiency and lead to a responsible and sustainable society.

Where We Started

Since 1978, Bridex is consistently chosen as the partner of choice for leading electrical projects as we provided our stakeholders with local electrical engineering footprint and experience powered by global partners - from system designs and integration, implementation and customization solutions. Formerly known as Bridex, and a subsidiary of SMBE Group, we have strong roots in developing, manufacturing, importing and merchandising a wide range of low voltage industrial switchgear, motor control equipment and other technical electrical products for the electrical industries.

Moving Forward

"Bridex has more than 40 years of electrical and engineering experience in South-East Asia and Australia. At the beginning of 2015, the company was renamed as Fuji Bridex, in line with Fuji Electric's acquisition of Fuji SMBE Group at the end of 2014. Sharing our core business concept "provide more creative value' and corporate motto "Innovative Energy Technology"; spreading our reach across Asia-Pacific region. Enhancing our Group's mission, Fuji Bridex strengthened our focus on our suit of comprehensive power & energy-related solutions to the electrically-challenged and Green environment.
Embodying our new identity, we are extending our business into AC Power Systems, DC Power Systems and Environmental solutions. Leveraging on the enlarged product and system offerings from Fuji Electric, we deliver quality products and services with results that exceed expectations.

Target Segments

Utility Substations

Power Plants

Manufacturing Plants

Data Centers

Solar & Wind Farm

Commercial & Residential Buildings

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